HS Copywriting Blog

3rd July 2017
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Think PR is just press releases? Think again…

When it comes to Public Relations, it can be easy to assume that the service begins and ends at a simple press release; write the story, […]
11th October 2016
content writing

Do I Really Need Content Marketing?

What is content marketing? To put it simply: Content marketing is using valuable and relevant content in a strategic way to reach and engage with audiences, […]
25th August 2016
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7 ways to improve any piece of writing instantly

1. Be persuasive. When you’re writing to sell, you need to show the reader the benefits of what you offer. The reader needs to see how […]
26th March 2016
How to write to sell absolutely anything

How to sell absolutely anything with good writing

To sell your product, stop talking about your product There’s a big trap that companies fall into when selling their products: they talk about the product. […]